Punching Above Your Weight

iSCAPE is running a business development course at the Community Learning Centre on FRIDAY 6TH SEPTEMBER AT 7.30.

The Punching above your weight course details are as follows

Punching Above Your Weight:

How to disrupt the market and use the power of the crowd

What will be covered

  • Growing a micro business through crowd-funding and crowd-sourcing – How small businesses, located away from centres of financial support and technical advice, can use the web as a networking resource to help them grow their business.
  • Developing disruptive business models – How to come up with a compelling business proposition by challenging the way things are currently done in your sector.
  • Lean Startup and Design Thinking – how to put in place a process to innovate without major expense.

Course Leaders

Ian Heywood is an academic and consultant with over 25 years experience of designing and developing research and educational programmes for academic and business audiences. Ian has a special interest in disruptive business models such as on-line learning, digital business and location based services. He is co-author of the best selling book An Introduction to Geographical Information systems (Pearson) which has sold over 50,000 copies and is now in its 4th edition. Ian has held a number of senior roles including: Founder and Director of the Ideas Academy – idea generation consultancy; Director of Growing Business and Skills Scottish Enterprise Grampian – Business Development; Director Of Learning Business Lab Ltd – Strategic Research Consultancy including lead researcher on projects with Rolls Royce, HSBC, Scottish Enterprise, Highlands and Islands Enterprise, News Corp International. Russell Williams is an experienced academic and trainer. His research interests and teaching expertise are centered on the areas of E-Commerce and Marketing.  His most recent focus has been delivering core undergraduate and postgraduate marketing modules as well as postgraduate courses in the area of E-commerce. He is experienced in delivery of CPD training having delivered courses in the areas of marketing, international marketing and project management. Russell has experience as a small business owner, having created two Internet start-ups at the turn of the millennium. He has also worked as mentor for high-growth potential entrepreneurs.

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